There is no doubt that the passing of music icon, Prince, was felt around the world. Many mourned the loss of not only the legend himself but his impact on the music industry as a singer, songwriter, and musician.
But the music industry wasn’t the only industry that Prince influenced. He was also a marketing icon. Prince was very aware of how to brand himself and stay relevant better than any entertainer we know. His brand was an example to us all.
In the spirit of remembrance, here are six things that Prince taught us about real estate marketing:
1. Be honest.
“I’d rather give people what they need rather than just what they want.” – Prince
What your client needs is better than what they want. You are the expert. Speak up even if they don’t agree in the end. You did your due diligence.
2. Keep evolving.
“I don’t live in the past…I make a statement, then move on to the next.” – Prince
The real estate industry is changing fast. Some even predict that real estate agents won’t be needed in the next 5 to 10 years.
Remember blockbuster? Don’t be so stubborn you end up left behind.
Keep reinventing yourself and fight to stay relevant.
3. Be Authentic.
“The most important thing is to be true to yourself.” – Prince
When developing your real estate brand, be authentic. Who are you? What makes you stand out from the competition? What attracts your ideal client?
Answer these questions and incorporate them into your everyday business practices.
4. Be a lifelong learner
“The key to longevity is to learn every aspect of music that you can.” – Prince
Never stop learning everything you can about the real estate industry. Discover and implement new tools and technology and keep up with changing industry trends. The goal is to stay relevant.
5. Study the next generation.
“The new pushes the old out of the way and retains what it wants to.” – Prince
Millennials are buying and selling the way they want, when they want, and how they want. The new generation of home buyers is here but many are holding on to the old methods of marketing and sales.
Utilize the wealth of demographic research on the upcoming generation of home buyers and learn how to reach them.
6. Be flexible.
“You can always tell when the groove is working or not.” – Prince
Re-examine your brand, your marketing strategy, and your approach to business. Be honest. What’s not working? What weaknesses do you have? How can you improve? Figure it out and implement it.
We will always remember Prince’s impact on the world. His brand will live on.
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