Before we jump into the six ways you can stand out in your business, let me start off by sharing two of my life mantras.
1. There is enough for everyone. I genuinely believe that there is enough business for everyone, no matter your personality or business niche.
2. Comparing yourself to others will suck out the life and passion from your soul. Yes, you want to stand out, but remember why. It’s not because you want to beat a competitor. It’s because you want to serve your customers and get their attention.
Okay, now that I’ve shared my Tierra-isms, let’s jump right in!
I don’t know about you, but I want my visitors and my audience to be WOWED. To do that, it’s essential that I want to stand out for the right reasons. I want to stand out to grow my audience, reach more people, and sign more clients. Not to be better than a competitor. But be better for my audience.
So…two years ago I did just that, and after three years in business, I finally ignored my competition, and I revamped my entire brand to wow my targeted clients. And it worked.
I started getting consultation requests and private messages from my ideal clients, each saying they “must” work with me.
During consultations, potential clients stopped asking me to prove myself; they were already convinced I was the one. Instead, they asked about pricing and processes. I was over the moon!
What had changed? How did all this evolve?
The truth is that I have no magic formula for you. It’s the same strategies you’ve heard over and over again to help you stand out in business… But you’ve never really DONE THEM.
1. Use social media every day.
Create pages for your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content EVERY DAY that provides value for your targeted audience.
Daily is vital because your customers get so much content thrown at them, that they won’t notice your once a week posts. Whether you like it or not, it’s the truth!
Try not to skip a day. Provide value, share resources, and most importantly, highlight ways that you are different.
Also, utilize your personal social media accounts! I know some marketers feel this is taboo… but referrals will be a large chunk of your business. My personal Facebook page sends me more clients than my business page.
Stop with all the rules!! “I can’t post about my business here,” or “I can’t post there.” Just post and promote your business and your livelihood.
Are you a business owner or not? If you are, act like a business owner!
2. Keep your promises no matter what.
You say you’ll send a newsletter out every week? Send it out. Did you promise a blog post on a specific topic? Write it. You told people to DM or email you? Respond.
Clients and customers will notice when you deliver on every aspect of a promise that you make to them.
Make sure that you finish everything that you start, and that you get it done promptly.
People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.
THIS is what builds the foundation for brand loyalty.
3. Go the extra mile and over deliver.
I try to go above and beyond for every person that reaches out to me.
Doing more than is expected of you when dealing with clients or potential customers is the best way to differentiate your business and yourself from the noise.
If you can offer an extra product or service that others in your industry doesn’t, that’s a fantastic point to make when trying to “sell” your services to potential customers.
4. Give stuff away.
Let’s be real here. People tend to get pretty excited about the idea of getting something for free.
Consider purchasing promotional items like pencils and pens, t-shirts, or mouse pads. It may not seem like a lot to you, but promotional gifts, with your branding, can go a long way toward setting yourself apart from your peers.
Don’t underestimate the value of snail mail. It’s not dead. If you can send something to your clients or something that your most engaged fans can touch, do it.
Free can also mean free advice, free downloads, free tools, exclusive content, etc. Figure out what works for your business.
5. Listen to feedback and accept constructive criticism.
I had to learn a hard lesson early on as an entrepreneur. I had to put ego to the side, and realize that IT’S NOT ABOUT ME.
It’s about my customers and I don’t know everything. I need to listen to their pain points and make changes based on their feedback.
The truth is that even if you are successful right now, you won’t be able to keep up with the changing digital landscape if you are not able to adapt quickly as a business owner.
My advice is to take every opportunity that you can to collect feedback from your customers and your audience and implement it.
You can do this by providing past customers and clients with a satisfaction survey. Make sure to add a section that lets them fill in more information on how you could improve. This will give you an idea of how you can better your business; it also lets your customers know that you value their feedback.
6. Adapt to new technologies quickly.
As long as I’ve been in business, I’ve never seen technology move so fast as it is moving today. Instagram is a perfect example, every week a new feature is introduced.
I used to complain about things changing too fast, but now I embrace it because it’s an advantage. As a small to medium business, our competitive edge is that we can modify, and adapt quickly! If you embrace the change and adjust, you’ll be seen as innovative. You’ll be a first mover on multiple platforms. Your reach will increase, and more clients will appear.
These are just a few ways to help to ensure that you stand out from the sea of entrepreneurs. Yes, the competition for your customers’ attention is fierce. But, that doesn’t mean you can’t win. With patience and consistency, chances are you’ll see continued success along your entrepreneurial journey.
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