Busy & Chic

A Lifestyle Blog for Women Entrepreneurs by Tierra Wilson

How to Find and Reach Your Ideal Customers on Social Media

Let me tell you guys about something that changed my life, my income, and the way I market my business.

I used to post and comment on every single social media platform whenever I wanted to, not realizing there was a method to the madness. I thought I knew what my customers wanted to hear. I spent a lot of time in spreadsheets pouring my heart into my content and was getting ZERO engagement. I mean… not even a like.

Sound familiar?

Yeah? Well, welcome to the club.

I got sick of that real fast.

I decided to stop waiting for my customers to come to me. So I got serious about finding my ideal client, and only spending the time and energy on engaging with them where they are.

Guess what? It worked.

For example, I found out that my ideal customers spent a lot of time on Instagram. So I focused on reaching out to them, posting relative content that appealed to them, and giving it my all for 30 days.

I went from posting only 5 posts in 30 days to 21 posts in 30 days.

The results were staggering for such a short period of time! 1,333 more likes, 85 more comments, and Instagram became the #3 referrer to my website. Yaaasssssss! Now that’s what I call RESULTS!

And here I was thinking that Facebook should be my main focus.

Why aren’t your customers finding you on social media?

From this experience, I learned that there are a ton of reasons why you may not be getting results from social media, but most likely, it’s because:

#1 You are trying to be in too many places at once

#2 You are not posting updates that your potential customers will want to engage with

#3 You are not posting enough, nor posting consistently

In this post I’m going to share how you can stop doing all the wrong things, and start finding and reaching your ideal customers on social media. I’ll talk about:

  • Why market research is necessary and how it can change the way you do social media.
  • The importance of sticking to only 2 or 3 social media platforms
  • How speaking your customer’s language can be the secret to getting big returns on your efforts

The goal here is to show you how to be authentic in your marketing, and reach those customers who really want to engage with you and your brand.

First up, using market research to find your customers on social media

You know all that important stuff that we hate to do when starting a business? Like writing a business plan, creating budget, or doing market research?

They are important for a reason… they actually help us save a ton of time and money, so we aren’t doing all the wrong stuff.

Market research is super important. It’s the due diligence done by an entrepreneur before launching a business or product. Key components include identifying a target market, competitors, and industry trends.

This is one of the most important and overlooked steps in starting a business.

To find your customers online, you’ve got to do market research.

Your market research report should be broken down into four sections:

#1 Audience Demographic: Details about potential customers and influencers including their demographics and lifestyle.

#2 Competitors: Research that includes what your competitors are already doing right and what they are doing wrong.

#3 Current & Upcoming Trends: Current and emerging trends that could change the way you do business and the products/services you offer.

#4 Products & Services: Products/services you can offer that will stand out, based on your audience, competitors, and trends.

Knowing this information can help you get into the minds of your customers and can help you figure out what to post.

For example, if your customers are really into a popular food or fashion trend, you can build content around that to attract them to engage with your business.

Arming yourself with that type of knowledge can change the way you do just about all of your marketing.

But you’ve gotta speak the same language as your customers too…

Even with all that research, you need to be able to talk to them.

Let me ask you a question. If you were your customer, what keywords or phrases would you use to search and find your business? Your products or services? Your brick and mortar location?

If you don’t know the answer to those questions, you need to spend some time listening. Luckily there are a ton of tools to help.

Here are a few of my favorites:

Google Keyword Planner: This tool was originally created by Google for their AdWords customers, but it’s become so much more. It allows you to find keyword ideas based on their performance.

Google Trends: This tool allows you to anticipate industry trends before they happen using real-time insights into your ideal customer’s search behavior over time.

Hashtagify: This lets you grow your business and brand via hashtag marketing. It allows you to search for popular hashtags used across the web.

Pinterest Suggested Search Terms: For the Pinterest lovers out there, when you type a keyword into Pinterest it drops down suggested search terms based on that search. This powerful tool is helpful for developing inside and outside of Pinterest.

Taking the time to listen will allow you to be prepared for ANYTHING. From writing a blog post to adding a new product or service, you’ll know exactly what your customers want.

I know finding your customers on social media can be overwhelming, but only if you try to do the most.

I know finding your customers on social media can be overwhelming, but only if you try to do the most.

You don’t need to be on EVERY social media platform there is. I only want you to focus on the platforms where your targeted audience is.

It’s important that you don’t put time and energy into marketing on platforms where your targeted audience does not exist. It’s not only a waste of time, but it’s also a waste of money and resources.

Don’t do the most!.

Doing the most is what happens when good business owners try to be everywhere at all times.

Honey… it’s not worth it.

You’ll end up burned out, getting zero results, and looking like a crazy person at the end of the day.

Just pick 2 to 3 platforms to focus on. Heck, I even know people who’ve gotten crazy results from just one platform.

Like Sue Zimmerman @theinstagramexpert or LinkedIn superstar Michaela Alexis.

I don’t know who started the stupid rule that we need to be everywhere to be successful, but it’s just that, stupid.

And frankly my dear… ain’t nobody got time for that.

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