Before we jump to discussing growth, I’d like to make sure I say that I DO NOT believe you need a huge audience to have success with a social media marketing strategy.
I’m a proof. I squeezed out six figures of income with a small loyal following, landed my dream clients, caught the attention of Google and became a small business advisor for their community.
More important than numbers is ENGAGEMENT. So, in this blog post, I’ll be redefining what growth and results mean. I’ll also be giving you the framework to get results based on your social media marketing strategy goals.
First, what does “growing your audience” mean to you?
When it comes to social media marketing, there are a ton of meanings for the word growth. Maybe growth to you means that you want to grow your # of followers?
Or increase the number of interactions and engagement you get from your current audience?
Or increase traffic to your website via social media marketing?
Or maybe you want to get more leads and convert those leads into paying customers?
Or that maybe you want to grow over 5’1 so you can reach the top kitchen cabinets and ride in the car without the seatbelt choking you, but can’t because that’s not how DNA works (ugh)?
These growth goals are actually called KPIs. A KPI is just a fancy acronym that makes us marketers feel important. It stands for Key Performance Indicator.
It might sound a little intimidating at first, but a KPI is simply a metric that you can define and use to evaluate the success of your business strategies.
KPIs are fancy little helpers. They help you understand how to get results from social media marketing.
For example, If growing your # of followers is one of your KPIs, then you would want to increase your engagement across all platforms. That means you’ll want to start liking and commenting on your audience’s profiles. You’ll also want to use keywords in your profile bios so that your audience will find you.
If increasing the # of interactions is your KPI, you’ll want to invest in your copy and tone to give your business some personality that will attract your audience. You’ll also want to create graphics that appeal to your audience and ask for engagement.
If increasing traffic to your website is your KPI, You’ll want to invest in good content marketing so that your audience will want to click through to your site.
If more leads are your KPI, then you better start working on funnels, call to actions and irresistible offers that encourage your audience to sign up.
And if all of the above are your goals… well. You betta get to werk, werk, werk, werk, werk. ?
And you also need to track, track, track, track, track, track your results.
There are a ton of tools out there to help you track your KPIs; each tool serves a purpose depending on your goals.
If growing your followers or increasing your interactions is your KPI, then you’ll want to use platform specific tools to monitor your success. For example, make sure you have an Instagram Business account and that you use the built-in analytics to monitor your growth.
If getting more traffic or leads is your KPI, then Google Analytics or other 3rd party tools will be better used to track your web visitors and referrals.
Now, having a million tools isn’t very intuitive, so what I would suggest is to create a spreadsheet and track your goals month over month in the spreadsheet so you can view your progress and make changes as needed.
Okay, I’m done! Now, go head…stop reading and DO IT. Let’s recap. To grow your audience and get results from social media you need to:
- Define what growth means for your business.
- Determine your marketing KPIs.
- Implement a strategy to reach your goals.
- Track your results and make changes as needed.
If you read this far, comment below and let me know how tall you are? Anybody else under 5’2?